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World Now the race for sustainable coffee capsules is launched

11:10  22 november  2022
11:10  22 november  2022 Source:   bernerzeitung.ch

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Nespresso coffee will soon be made of compostable paper capsules. Analysts see the step towards sustainability positively. Migros with Coffee B has to dress warmly.

Umweltschützer kritisieren den anfallenden Müll durch die Alukapseln von Nespresso. Denn nicht in allen Ländern werden die Kapseln wie eigentlich vorgesehen entsorgt: Recyclingzentrum in Cheshire. © Photo: Imago Environmentalists criticize the garbage caused by the Alukapseln from Nespresso. Because the capsules are not disposed of in all countries as actually intended: recycling center in Cheshire.

according to the Migros has now also announced Nespresso compostable capsules made of paper . The paper capsules are to be introduced in the two test markets of Switzerland and France in spring 2023.

The launch is by no means to be understood as an answer to the new biodegradable coffee balls Coffee B of Migros: "We have researched the compostable capsules for three years until we could be sure that they can achieve the same high -quality coffee taste," says Nespresso -Id boss Guillaume Le Cunff cite in the press release.

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Guillaume Le Cunff, Chef von Nespresso. © Photo: Laurent Gilliéron (Keystone) Guillaume Le Cunff, head of Nespresso.

In the beginning, four new mixtures will be available in the capsules, including a biochapale, as Le Cunff says to the "Blick". Alukapsules will continue to be available.

Criticism by environmentalists

With the introduction of capsules for the compost, the Nespresso mother group Nestlé also reacts to the criticism of environmentalists on the aluminum. They had complained about the garbage resulting from this - because the capsules are not disposed of and recycled in all countries. In addition, the production of aluminum requires a lot of energy.

is correspondingly great, the expectations of the new capsules at Nestlé connoisseurs are correspondingly great: "I consider this market launch to be extremely positive," says Jon Cox, head of the Swiss stock research by the financial service provider Brokers Kepler Capital Market. More and more people wanted compostable products and packaging and were interested in sustainability: "I think this capsule will be a great success, especially since Nespresso promises the usual coffee quality."

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"This step will give Nespresso more boost."

The company can need this success, because recently Nespresso could only grow thanks to price increases: the capsules were almost five percent more expensive in the first three quarters of the current year. Without this price increase, Nespresso would have shrunk.

Analyst Jon Cox sees no reason to worry. This is to be expected in such a difficult environment: "The competition is enormous and the coffee price has increased sharply." In addition, Nespresso had managed to grow very strongly in the two years before.

of innovative fatigue at the coffee group Cox does not want to know anything. On the contrary: since Mark Schneider was at the helm at Nestlé, Nespresso has clearly tightened the pace in the innovation pipeline: "Nespresso is still an excellent brand, and this step will give the company more thrust again."

Migros wants to expand with Coffee B to Germany

Homebush cafe Cafe Tabouli appeared on Kitchen Nightmares is losing more business than before

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Jon Cox is convinced that Nespresso's paper test has been more successful than the Migros coffee-B system. In his opinion, it didn't start a good start. The introduction of the new Nestlé product-for which customers do not have to buy a new machine-is likely to apply Migros again, says Cox.

Das Kaffeesystem Coffee B der Migros. © Photo: Marco Zangger The coffee system Coffee B of Migros.

Migros, on the other hand, assures that the launch of Coffee B was "successful" and-referred to the follow-up of Nespresso-refers to new expansion plans: With Edeka you have the largest German retailer for roll-out in April in Germany can get.

The new Nespresso paper capsules will initially only work in Nespresso original systems. Over the next two years, they will also be available for the Vertuo and Nespresso Professional systems.

The capsules are produced, like all other from roasting to packaging in the existing work, in Orbe VD. The coffee group will not do without aluminum capsules in the future either. They can be recycled and 80 percent already made from reused aluminum. 100,000 capsule collection points are available in 70 countries worldwide.

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